The GUIDE is the best way to help visitors and guests navigate through all the culture, creativity and cuisine options in the neighborhood. This external-facing guide is published bi-annually (50,000 total copies) and distributed to neighborhood restaurant and retail locations, as well as visitor-centric locations throughout Milwaukee.
Every trip to Milwaukee should start in the Historic Third Ward. Explore our locally owned restaurants, spas, theaters, galleries, and boutiques all in a historic warehouse setting. The neighborhood is home to the award-winning Third Ward Riverwalk, the nationally acclaimed Milwaukee Public Market, and the world's largest music festival, Summerfest. Located just south of downtown Milwaukee.